Digital Marketing Executive

Job Category: Marketing & Communications
Job Type: Full Time
Job Location: Bangalore
Years of Experience: 1-3
Hiring-Digital Marketing Executive

Education & Qualification:

  • MBA from a B-School with a 0-1 year experience in the relevant field.

Job role:

  • Attaining certain and specific goals in generating leads, building brand image, and conversion of the leads.
  • Marketing of digital products in both ways – Online and Offline. It includes giving ideas for printed materials such as brochures and posters as well as executing online marketing campaigns
  • Using White hat SEO techniques & generating good content to rank better on Google
  • Monitoring the performance of campaigns and other marketing efforts, evaluating them and taking proper measures to improve the performance.

Responsibilities:

  • Planning and execution of marketing projects and campaigns.
  • Ideation and creation of collaterals, distributing them in various media and social platforms and measuring its impact and effectiveness
  • Performing  activities relating to Search Engine Optimization on a continuous basis
  • Creating and executing SMS and E-mail based marketing campaigns
  • Executing Social Media efforts and striving to improve the results in terms of KPIs e.g. likes, shares, tweets, etc
  • Reviewing and actively managing the website and other online assets and sources
  • Promoting products and services in the digital space
  • Researching to reach new customers, generate leads and retain existing customers
  • Analyzing market research and plan promotions, competitions and other various creative marketing techniques based on the research results.
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